|
|
Erin Saxton, Former Producer of "The View," to Become CEO of
Newswire
GlobeNewswire 2010-02-08
HOUSTON, Feb. 9, 2010 (GLOBE NEWSWIRE) -- Newswire.net, Inc., a
subsidiary of Extensions, Inc (Pink Sheets:EXTI) (www.ext.com), a
technology company focusing on converting social media into keyword
Search Engine Optimization (SEO) content, announced today that Erin
Saxton, President and Founder of The Idea Network, Inc., will serve as
Newswire's new Chief Executive Officer. "With the addition of Saxton,
Newswire is continuing to grow into a full service Social Network News
Agency," stated Extensions, Inc. President and Hotels.com founder, Jeff
Black.
Saxton brings to Newswire more than 18 years of experience in the media
and public relations field. Her career began with ABC Network's news
division in 1992, working as a production assistant on "Good Morning
America." Her talents as a clear thinking, organized communicator were
quickly recognized, and after less than a year with ABC she began work
on the senior production staff of The Barbara Walters Specials. For
four years Saxton was responsible for coordinating many phases of the
production with the Executive Producer and Walters herself.
Over the next few years Saxton worked with Rosie O'Donnell as head of
her show's research department, and as producer of the WBIS+ Morning
Show, until becoming instrumental as a Producer in the launch of the
ABC's Daytime information and variety show "The View." Working
alongside Barbara Walters once again, Saxton earned four Emmy
nominations for "The View," being responsible from 1997 to 2000 for
many aspects of the show's daily information segments. Saxton rubbed
elbows with A-list celebrities, music groups and experts, booking them
for the show and preparing for their appearances. Saxton learned from
"the other side" what would attract the attention of someone in the
media, and what would get someone booked on a top-rated television talk
show.
In 2000 Saxton left "The View" to found her own company, The Idea
Network, Inc. As President and Chief Executive Officer for the agency,
Saxton put to work her vast contacts in the media world which she
developed as a producer, as well as her own talents and skills, to help
others mount effective media publicity campaigns. One of the Idea
Network's slogans, "the ones the media calls back," illustrates
Saxton's ability to get her clients face-time on television, print
coverage in leading magazines and national newspapers, internet
presence and voice-time on radio . Another tag line of Saxton's, "If 15
minutes of fame were enough, we would all be celebrities," shows the
determination Saxton puts into ensuring that her clients' campaigns
make an enduring impact.
Saxton will bring all this wealth of talent and experience to her new
role as Chief Executive Officer of Newswire. She will be the prime
mover in helping guide the internet's premier social network news
agency and wire service to continue to redefine publicity and press for
the information age.
About:
Extensions, Inc. creates revenue generating opportunities for our
clients and portfolio companies by leveraging our technology to convert
social network activity into search engine optimized keyword traffic.
To learn more about how we can help your company please visit
www.EXT.com.
Newswire.Net, Inc. is a full service media and public relations agency
leveraging a social network of independent journalists. Newswire
creates customized performance based campaigns, which allows clients a
multi prong approach to generating global traffic. To learn more about
Newswire and how we can help your company, please visit
www.NEWSWIRE.net.
The Newswire.net, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6308
CONTACT: Newswire.net, Inc.
Joe Noel
jnoel@ext.com
|
|
|