|How to Obtain a Winning IP Protection Strategy
marcus evans Summits (ACN Newswire)
2012-07-27 London, July 27, 2012 - ( ACN Newswire ) - Cost should not always be top priority for Intellectual Property (IP) Counsel, says Markku Simmelvuo, Managing Partner, Papula-Nevinpat. "They should build long-standing relationships with their outside counsel to get best results,"he adds.
From a patent agency attending the upcoming marcus evans IP Law European Summit 2012 in Noordwijk aan Zee, The Netherlands, 7 - 9 October, Simmelvuo talks about IP protection and why relationships matter.
- How can IP Counsel ensure that budget cuts do not negatively impact their company's IP?
For best results, IP Counsel must work with good quality, efficient IP firms, who handle large volumes of work and are able to pass on some of their cost efficiencies. They should select patent agencies that provide a wide array of services, and consolidate their work into those selected offices even if they do not represent all the countries they operate in. That way, they will build a strong relationship with a party that truly understands their business.
- What do IP Counsel overlook?
Cost should not always be top priority. IP Counsel can get the best efficiency from outside counsel if they concentrate on building a strong relationship with them. They overlook the size of the portfolio or the areas they want to protect their IP in, sometimes going too wide, while other times not wide enough. There must be a linkage between the area of protection and markets, what is reasonable and what is not. Counsel in large companies understand this, but it is often overlooked in small companies.
- What lessons into IP protection could your give?
Quality comes from attitude and experience. It is very important to work with a counsel who wants to achieve the best possible protection for the clients' IPs, patents and trademarks. They should never give up too easily.
IP Counsel must also work very closely with the business people who make the strategic decisions for the company. Only they will be able to guide them on which patents are worth protecting.
- How could the value of IP assets be maximised?
It depends on the business. Pharmaceutical companies need to get patents for all that they have spent years researching on. In the fast moving and changing technology sector, where a patent application's lifecycle is short, it is different.
There is huge value in having large patent portfolios. Even quite old portfolios are valuable at the moment. Having a working strategy for applying reasonable patent applications and trademarks would help maximise the value of IP assets.
About the IP Law European Summit 2012
This unique forum will take place at the Grand Hotel Huis Ter Duin, Noordwijk aan Zee, The Netherlands, 7 - 9 October 2012. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on managing, valuing and monetising the organisation's intellectual property assets. For more information please send an email to firstname.lastname@example.org or visit the event website at www.iplawsummiteurope.com/MarkkuSimmelvuoInterview
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Papula-Nevinpat is a globally recognized patent, trade mark and design agency based in Finland with a strong foothold in the Eurasian territory. We represent our clients directly in the Eurasian Patent Office, Russia, Ukraine, Kazakhstan, Uzbekistan and Belarus and thus are able to provide our clients a very cost-effective way of protecting their industrial property rights in these countries. In other parts of Eurasia, we represent our clients through our cooperation network. Our experienced patent attorneys have thorough understanding of our clients' technologies. Furthermore, we have specialized technical knowledge in IT, nanotechnology, bio- and pharmaceutical industries. www.papula-nevinpat.com.
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