CHARLOTTE, N.C., June 27, 2012 (GLOBE NEWSWIRE) -- In March, 2012
Randall-Reilly announced the launch of Real Time Content (RTC) a
data-driven customized approach to deliver personalized marketing
video. It was launched as a way for businesses to scale or grow by
connecting with more prospects or clients via an actual person set in a
virtual presenter experience. (Editor's Note: To see a demo of Real
Time Content, click here).

At that time, Dave Schwartz, Vice President, Sales and Marketing, was
quoted as saying, "We believe the virtual presenter concept will be
applied in ways we've just begun to imagine. Our customers are smart;
they will show us what's next as we continually evolve and improve our
unparalleled virtual presenter tool."

And that's just what was set in motion when Dave Schwartz shared the
concept of RTC with Jake Chaya of CAT Auction Services two years
earlier. Although the time wasn't right for them to work together,
Chaya kept thinking about RTC and other applications it might have.

When Chaya's world was turned upside down, it wasn't long before his
thoughts returned to RTC. He was diagnosed with Stage 4 Hodgkin
Lymphoma in February, 2011. "Initially I was devastated and couldn't
think straight. Am I going to die? Is my will in order?" he explains.

Chaya's wife, Beth was his caregiver. She found it overwhelming to
source information on the web and to interpret what was meaningful and
relevant. She got discouraged, but continued trying to help her husband
by reaching out to other people.

By April 2011, Chaya was in intensive care with a global infection.
When he came out, he hungered for information. He was dealing with
uncertainty about his career, family and finances. He felt that he was
seen as damaged goods and that his identity was slipping away.

As he went through the experience, he realized the need for connection
and information, for himself, but ultimately for others. This is when
Chaya's thoughts returned to RTC. He realized it might be just the
platform to offer support for people dealing with cancer.

Chaya envisioned an interactive care coach, supported by virtual
interactive video and a document library. The virtual presenters would
be a network of professionals providing personalized platforms to
address the life issues facing survivors and caregivers.

He approached his oncologist, who thought it was a great idea, sharing
that there are now 11 million cancer survivors, and support for them is
not keeping up. 62% of all cancer survivors will live 5 years or
longer. Their biggest fear is "cancer coming back." He confirmed the
need for information and professional help to care for these people.

Chaya called Schwartz at RTC to share his idea, explaining, "what we
really need to do is help people regain hope." He explained that RTC
could create a unique tool to provide hope and help create a positive
lifestyle for survivors' futures.

Schwartz not only agreed to it, but immediately pulled together a team
to get started. "We were excited by the challenge and the fact that we
could demonstrate the flexibility of the technology," he explains. RTC
created a proof of concept at no cost to Chaya and the White Dove
Foundation, the non-profit foundation he co-founded in 1997. RTC has
also agreed to maintain the platform, called BridgePaths at
http://bpvideo.whitedovefoundation.org

"The BridgePaths platform will help people make informed decisions.
It's a new approach to holistic healthcare. We'll be able to provide
trusted information and trusted advisors, from professionals with both
capability and character," says Chaya.

Bridgepaths will give the cancer survivor hope by providing one easy
source to go to for an online guide and information, and providing a
network of professionals from many advisory services if the survivor
wishes to engage them. The care coach is met by the survivor/caregiver
and is directed to videos and information online.

If the survivor/caregiver determines they need to meet with specialists
and professional advisors, a network of professional
advisors/organizations will be available. In fact, upon request, the
survivor/caregiver is automatically connected with registered
professionals in their local market for immediate, and relevant
assistance. In addition, BridgePaths envisions an interface which will
allow the survivor/caregiver to share their voices and video, to
support others who are either at the same stage, or in a different
stage, of their journey, with the goal of helping to create hope, and a
supportive, non-judgmental community.

Professionals are vetted by Chaya and his team. Upon selection, they
will be trained, and these exclusive suppliers will pay a subscription
fee to be included as virtual presenters.

Behind this network will be a series of videos. The members of the
professional advisor network would consist of attorneys; accountants;
financial advisors; clergy, social service and healthcare agencies;
Social Security, Medicaid and Medicare specialists, life, disability
and long term care insurance providers, and others as needed. Users
would pay no fee unless they chose to meet with one of the advisors in
person.

The challenge now is funding. Chaya estimates needing $750,000 to $1
million to cover start-up costs. Chaya has assembled a group of
volunteers to develop the business plan to launch a pilot program. He
is talking to nationwide organizations, everyone from insurance
companies to medical providers, healthcare organizations, non-profits
and entities promoting fitness. He sees how this application could
serve those affected by diabetes, HIV/AIDS, drug addiction and heart
attack, as well as other medical conditions.

The 10-year projections anticipate 18,000,000 cancer survivors in the
U.S. It is the hope of Chaya and Schwartz that BridgePaths may well be
the platform of the future in scaling survivorship care.

About Real Time Content:

Real Time Content is a Charlotte, N.C. based software company providing
a data-driven personalized video marketing service. The company's
proprietary technology features a virtual presenter who delivers highly
personalized video content to audiences with an endless variety of
needs and interests. This technology empowers companies to retain and
grow relationships by jumpstarting sales, improving service, training
and educating, boosting recruitment and entertaining audiences.
Individually customized, Real Time Content instantly creates and
delivers unique, engaging information that is wholly relevant to each
user. For more information and a demo, go to:
http://myvideo.realtimecontent.com/media.

About Randall-Reilly

Founded in 1934, Randall-Reilly is the premier U.S. media and
information company focused on the trucking and construction markets.
Its diversified portfolio includes print and digital publications,
custom media, websites, interactive media, data products, research and
events. The company's Custom Marketing Solutions, a new Center of
Excellence, provides major corporations with comprehensive integrated
workflow driven solutions. Randall-Reilly has offices in Tuscaloosa,
AL, Chicago, Charlotte, N.C., and New Berlin, WI. For more information
go to: www.randallreilly.com

Marcia Merrill

704.839.1976

mmerrill@littleredbird.com

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  [Image]  Real Time Content