Kyle Martel to Participate in NASCAR Sanctioned Races During
    PBCC's Inaugural Pocono Breast Cancer Awareness Events With
     "Go Pink Track Walk" Planned for Spectators & Race Teams

EPHRATA, Pa., July 30, 2012 (GLOBE NEWSWIRE) --

FRIDAY, AUGUST 3RD

8:00am Grandstand Admission Gates Open

9:00am - 11:50am NCWTS Final Practice

1:40pm - 3:00pm ARCA Final Practice

Tentative NCWTS Autograph Session (location TBD)

5:15pm ARCA Qualifying, Impound

SATURDAY, AUGUST 4TH

8:00am Grandstand Admission Gates Open

9:35am NCWTS Qualifying (Multi-Truck format)

12:30pm NCWTS Driver Introductions

1:00pm Pocono Mountains 125 NCWTS Race

2:30pm ARCA Driver Introductions

3:00pm Pennsylvania 125 ARCA Race

One hour after ARCA Race (Estimated at 5:00pm)

"GO PINK TRACK WALK" featuring Race Teams & Spectators

Spectators, Race Teams & public invited to enjoy the thrill of walking
the "Tricky Triangle" to benefit the PA Breast Cancer Coalition.
(Donation of $10 or $20 with commemorative t-shirt)

** Registration required & open starting at 8:00 a.m. Saturday, Aug.
4th at the "PBCC Registration Tent". Walkers will organize
approximately half an hour prior to the start of the walk at the "PBCC
Registration Tent" located near the Main Middle/Central area of the
grandstands.

The summer heat of August may be one week away -- but a new fundraising
partnership to out-pace breast cancer is already burning up the
pavement for a Pennsylvania non-profit organization. The PA Breast
Cancer Coalition (PBCC) recently teamed up with Lebanon-based Bill
Martel Racing to promote breast cancer awareness and education at the
NASCAR Camping World Truck Series Pocono Mountain 125 and The
Pennsylvania ARCA 125 - Presented by Menard's. These events will take
place August 3rd and 4th at The Pocono Raceway in Long Pond, PA.

Go Pink at Pocono benefits the PA Breast Cancer Coalition and event
organizers are excited to cheer on race veteran Kyle Martel of Lebanon
(PA) as he drives one-of-a-kind vehicles decorated with pink ribbons
during two events at the Pocono Raceway.

Kyle Martel, age 25, started racing twenty years ago teaming up with
his father, Bill Martel. At the age of 12, he became the National
Quarter/Midget Champ. He then moved up to Mini-Cup Cars at the age of
12. Kyle was the youngest NASCAR Super Late winner at the age of 16. He
entered the NASCAR ARCA Division at the age of 21. This aggressive,
personable, fan friendly and corporate image conscious driver has 200+
career wins in ALL motorsports. Kyle is a proven winner and been named
"Rookie of the Year" various times with many Track Championships in
addition to 150+ NASCAR Super Lates starts and 11 ARCA starts along
with ten on-site car appearances. He aspires to one day race in the Cup
Series.

Founded in 1992, Bill Martel Racing is a motivated family race team
that has Chevrolet Technical Support and has competed in hundreds of
races including ARCA/NASCAR Super Late Circuits. Racetracks include:
Daytona Beach, Chicago Land, Pocono, Rockingham and Talledega, New
Jersey Motorsports Raceway.

"This unique event will take the message of breast cancer awareness and
early detection to thousands of Pennsylvania families," said Pat
Halpin-Murphy, president and founder of the PBCC. "We are extremely
grateful to Bill Martel Racing for joining forces with the PBCC."

"We are both honored and excited to promote the PBCC at one of the most
visible races in the NASCAR Camping World Truck and ARCA Series,
Presented by Menard's -- and for one of the best causes in
Pennsylvania," said Rob Ziemba, Public Relations Manager for Bill
Martel Racing. "Our team is participating in both races and is helping
to organize a special track walk after the ARCA race for the PBCC. Bill
Martel Racing wants to cross the finish line with the PBCC -- and help
find a cure for breast cancer now…..so our daughters won't have
to."

"I've never seen a driver take this place that fast. Kyle just got into
the car and seemed to be able to feel it. We gave him the most refined
car we could... The team was in the top 15 on the leader board all
weekend; with Kyle's average time and speed for weekend being 49.545
seconds -- at a very impressive -- 181 miles per hour," commented Teddy
Brown, Crew Chief, 2009 Daytona Beach.

For additional information about the special pink event please visit
www.gopinkatpocono.org or contact Rob Ziemba at
rziemba@hanovercoldstorage.net or Lucy Gnazzo at gnazzo@msn.com. To
purchase tickets for races at the Pocono Raceway please visit:
www.poconoraceway.com.

Today, 32 women in PA will be diagnosed with breast cancer. This
continues to be the most commonly diagnosed cancer in women in U.S.,
regardless of race or ethnicity. Over 12,000 women in PA are diagnosed
each year. More than 2,000 will lose their lives to the disease. The
PBCC will kick off its 20th Anniversary Celebration later this year
through Breast Cancer Awareness Month events throughout October and
beyond.

Natalie KoppDigital Communications Director717-721-2580
x109Natalie@PABreastCancer.org

The PA Breast Cancer Coalition represents supports and serves breast
cancer survivors and their families in Pennsylvania through educational
programming, legislative advocacy and breast cancer research grants.
The PBCC is a statewide nonprofit organization dedicated to finding a
cure now…so our daughters won't have to. For more information,
please call 800-377-8828 or visit www.PABreastCancer.org.

This information was brought to you by Cision http://www.cisionwire.com

The following files are available for download:


  wkr0006.pdf        PDF              
  [Image]            AboutGoPink      




CONTACT: 717-480-8610
         Contact: Rob Ziemba/BMR-PR
         Twitter: @kyle_martel & #pinkpocono
         Lucy Gnazzo, PBCC
         717-731-8279 or 717-979-0692
         gnazzo@msn.com