Prepaid Phonecall Association Set to Publish Standards

WASHINGTON, July 30, 2012 (GLOBE NEWSWIRE) -- The American PrePaid
Phonecall Association, APPPA, has completed a first draft of industry
standards for prepaid phonecall products. The standards are designed to
protect the interest of consumers by establishing a set of minimum
standards for the disclosure of rates and terms for prepaid calling
products.

"It is important to have well thought out standards for all the details
regarding how prepaid calling product providers disclose the terms,
conditions and rates of their products to consumers," said Abe
Greenfield, of DollarPhone, an APPPA Founding Member. "A lack of clear
disclosure standards has been the main source of consumer concern and
APPPA has now developed a detailed standard to protect consumers."
Greenfield also said that the APPPA board will review the proposed
standard at its next Board meeting in early August.

The Standards specify how disclosures on the prepaid phonecall products
are made to consumers, and how consumers are informed of balances and
usage information, voice prompts, fees and advertising.

"Much of the frustration expressed by consumers and the concerns of
government regulators involves disclosures," said Greenfield. "This
Standard will clearly establish the minimum standard for disclosure."

"We have been working on these standards since APPPA was formed earlier
this year," said Gene Retske, Executive Director of APPPA. "Coming up
with a clear set of standards is a vital step in our quest to protect
consumer interests and assure products that can be understood and
trusted."

Retske also said that, after the APPPA Board review, the Standards will
then be reviewed with interested parties and consumer groups to get
their input before the Standards are finalized.

Any parties interested in commenting on the Standards should contact
Executive Director Gene Retske, gene.retske@apppa.us, telephone --
202-370-7600, Ext. 100.

About APPPA

The group of industry leaders represents the majority of the prepaid
calling market in the U.S. and created an association to protect the
industry's interests, good name and public trust by providing best
practices, and to speak with one voice for the industry and its
consumers. Prepaid phone call providers who want more information about
joining APPPA should contact Gene Retske, Executive Director, at (202)
370-7600 or by email, execdir@apppa.us

The American PrePaid Phonecall Association logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=12043


CONTACT: Gene Retske
         American PrePaid Phonecall Association (APPPA)
         Tel: (202) 370-7600 (ext. 100)
         Fax: (202) 370-7610
         Email: gene.retske@apppa.us