“Electronic medical records are more than just documentation software,” said Chhoda. “They provide valuable information that therapists can use to market their business, track new patients and referrals, and expedite the billing and payment process.”
In 2009, President Obama sited implementing EMRs by 2014 as an element of his total economic plan. He noted the primary benefit would be the reduction of preventable medical errors, and that transitioning to an EMR would streamline procedures, reduce waste, manage physical therapy documentation well, and eliminate the duplication of costly tests.
Chhoda noted that EMRs provide therapists with valuable marketing and analytical tools to track costs, justify treatments and improve reimbursements. He offered the following marketing benefits to be obtained by implementing an EMR.
Track the source of referrals;
Monitor the number of new patients;
Ascertain how many potential clients make an appointment;
Learn where to focus marketing efforts;
Determine where to expand services or open a new facility;
Chart staffing needs;
Discover the number of cancellations and no-shows;
Improve customer service;
Information is immediately available at the tap of a button.
Electronic medical records provide physical therapists with the means to access a patient’s complete medical record, including treatments, procedures and prescriptions obtained from other medical professionals. In the event of a natural disaster, EMRs may be the only method of accessing patient information. EMRs also provide ongoing documentation in the event that a physical therapist retires, relocates or dies. Significant savings in physical therapy billing are possible when the cost of paper records and the space to store them are eliminated.
Chhoda’s innovative ways to utilize electronic medical records provide physical therapists with the means to focus their marketing efforts with pinpoint accuracy and easily discover the efficacy of each. EMRs provide the technology to improve profitability across multiple levels, allowing practice owners to cut costs, increase productivity and boost profits.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.emrnews.com.
ABOUT NITIN CHHODA
Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.