Kerala always is in limelight and Known as India's Most Preferred Tourist Destination, High Literacy Rate, High Per Capita Income but in terms of Investments and Infrastructural or Industrial Development remained slower on pace. Only in recent years Investors and Venture Capital Companies have started looking for and explore opportunities in the State. With Kerala Choice Awards 2012, we are putting forward an initiative to Showcase the People's Preferred Brands in Kerala, Make Consumer Connect to Brands more closely and put the Brand Kerala on Global Map -- People's Choice Kerala Awards 2012 is planned to be organized in August-October 2012 with final announcements to be made by July 14th 2012 on the Event Plan and Schedules. The purpose of Event is to Highlight the Developments and Achievements in the State of Kerala, Come up with Leading Names and Brands available in Market and on a Common Social Media Platform, make people Vote and Know more about the Brands.
Implementing this type of Event was a challenging affair because usually Brands and Companies preferably end up using their advertising budgets on Advertisements, Fashion Shows and Celebrity Endorsements because that is quite easy way out to reach the Consumers and get Brand Promotions. But there always remains a barrier between Brand and Consumer. Our aim is to make consumer know more about the Brands they have as options and that perception influence his choice. What is more popular is not always most preferred or best, so using a social media platform of Facebook, we will make people share their views and involve in micro activities, quiz and definitely the best offers their preferred brand have for them.
To start with, the initiative and event planned by Eixil Group, we have already announced a Facebook Page (www.facebook.com/keralachoiceawards) and a Website (www.prideofkerala.in) and we are committed not to do just an Event or Award Function but starting an Interactive Platform where Consumers can share and interact their opinions and Vote for the Best Choice they can thing in 28 Different Categories. The Votes Received on Social Network combined with Online Votes and Actual Ground Survey will make us reach the final Award Function, to be scheduled for Sept-Oct, where the results will not be by any Jury but by Consumers themselves.
"Pressure and Competition in the Market have made us run a race of advertising and promotions, but this competition has created the situation where consumer ends up purchasing the product not for its quality but because of aggravated advertising influences", as quoted by Mr Ashu Gaur (Managing Director, Eixil Group) so we focus in planning up a activity through which they will choose the brands on the preference of their perception - Quality, Price, Offers, Brand Value, Loyalty or Advertising. We are especially thankful to our Partners and Sponsors who came forward with their support in planning the event and same support we expect to make it a grand success.
Source: Press release distribution via India PRwire
Notes to Editor
Eixil Group is a Promotion, Branding Management and Reputation Management Company and have come up with very specific Award Function for Kerala, where we will Do Extensive Market Research, Surveys and Finally after Consumer's Voting Present Recognisation or Appretiation Awards to Various Brands, Initiatives and Projects. The Award Categories will be restricted to Kerala State only while Voting is Open for anyone.
For more information, please contact:
Binu Kumar TN (Business Head - Kerala) (L) 9745907333, (M) 9745907333