Association With Sunteck: First Step To Bring Disney Inspired Homes To India -- Disney Consumer Products (India) today announced a tie-up with Sunteck Realty Ltd, a Mumbai based Premium Real Estate Company to launch Disney Inspired Homes. This will be Disney India's first foray to bring Disney inspired interiors and exteriors in the Indian real estate market for Indian kids and families at the 'Sunteck City' Project in Goregaon (situated at the north of Mumbai) to be developed by Sunteck Realty.
"Branded residences are hugely successful concept internationally and are now picking up in India. Globally, Disney has been present multitudinously in various spheres of home solutions and this association is a step towards taking our in-home category in India to the next level", said Roshini Bakshi, managing director, Consumer Products, Retail and Publishing, Disney UTV.
In India, Disney Home products category spans across total home room solutions including furniture, bedding, rugs, table ware and kitchen ware, fans, paint, bath accessories and much more .
"Our association with Disney helps us differentiate our offering from the other players in the market and breaks through the clutter to offer families their dream home. We are excited to bring Disney inspired homes to India", said Kamal Khetan, Chairman & Managing Director of Sunteck Realty. "This association with Walt Disney reiterates our commitment to deliver niche living spaces to discerning customers. It is our endeavor to build dream homes and create an exciting atmosphere for families to raise their kids. We have created our niche in the premium residential segment and this association will help us to create more value for our customers in our integrated township 'Sunteck City' strategically located in Goregaon, Mumbai," Kamal Khetan added
"India is one of the first few countries where we will be bringing Disney inspired homes. Our association with Sunteck Realty is the first step to introduce Disney branded homes in India's real estate market. We look forward to getting more real estate players on board to bring more and more Disney branded environments for our fans here," she added.
Disney fans can choose from their favorite Disney stories or its beloved characters and own family spaces that are colorful, timeless and inspiring. Disney inspired homes will have Disney branded furnishing, home décor products, color palettes, bedding products, bath fittings and more to bring alive the Disney experience for the family.
The project 'Sunteck City' is being developed by Sunteck Realty ltd in the heart of Mumbai city at Goregaon West. Spread over 23-acres the project has a developable area of 6 Million Sq.ft of mixed Development Township. The project will also have Disney inspired kids recreational areas such as swimming pool, play zone, party and activity areas for kids to spend time with their family and to bond together. The project is expected to generate a turnover of approx. INR 10,000 crores to the company.
Source: Press release distribution via India PRwire
Notes to Editor
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com , the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For more information, please visit www.disneyconsumerproducts.com or watch us at www.youtube.com/disneyliving .
DCP plays a critical role in allowing Indian consumers a chance to bring a piece of the Disney magic home through a wide range of creative and locally-appealing merchandise. Today DCP India works with over 85 licensees across categories to deliver a broad range of Disney branded products at retail and through its e-commerce platform (operated by net distribution).
About Sunteck Realty
Sunteck Realty Ltd is a leading real estate developer, a Mumbai focused real estate development company with a market capitalization of approximately INR 25 billion. It has over 35 million square feet of city centric developments across 27 projects and 4 rented assets. Of these developments, more than 80% are premium luxury residential with balance being commercial spaces. Nearly 90% of Sunteck's economic value emanates from its Mumbai projects. Sunteck Realty forms part of the Bombay Stock Exchange Realty Index and is listed on NSE. 9% stake is held by Kotak Realty Fund in the listed entity. Some of the other major share holders in the company include marquee investors like US based pension fund Tiaa cref & Singaporean hedge-fund Tree-line Capital. The company is developing several projects with the renowned Ajay Piramal group under a Joint Venture. The company had earlier entered into an exclusive tie-up with Vertu (an international mobile phone company with the most expensive range of phones) to set-up 'Signature Conceirge' services in its Signature Island Project, Bandra Kurla Complex.
For more information, please contact:
Kamalkhetan (CMD) (L) +9122 26267800