Reliance TimeOut, the books, music, stationery, toys and gifts store of Reliance Retail, today launched the book 'The Liquid Refuses to Ignite' by Dave Besseling at the Cunningham Road outlet.

June 28, 2012 /India PRwire/ -- Reliance TimeOut, the books, music, stationery, toys and gifts store of Reliance Retail, today launched the book 'The Liquid Refuses to Ignite' by Dave Besseling at the Cunningham Road outlet. The launch was followed with an interactive session featuring the author and a freelance writer Samhita Arni. Speaking about the launch of the book Mr. Dipak Marwah, VP & Business Head, Reliance TimeOut, said, "We are pleased to launch The Liquid Refuses to Ignite by Dave Besseling, a collection of essays that look at the travails of travellers today and shatter the myth that most of them come to India in search of 'enlightenment'. At Reliance TimeOut, it is our constant endeavor to bring good authors and minds to interact with our customers." 'The Liquid Refuses to Ignite' by Dave Besseling is available across all Reliance TimeOut stores for Rs 395.

About the book:

Whether discussing the intricacies of etiquette in a Japanese love hotel while high on hallucinogens, expunging unholy thoughts in a monastic retreat in Thailand, or contemplating life, death and heartache in the murky lanes of Varanasi, ten years of sex, drugs and spiritual misfires bring artist and journalist Dave Besseling no closer to finding the eternal truth - whatever that may be. Then, a moment of clarity presents itself while sipping lassi in India's holiest city.

In a series of essays that define the travails of those who prefer life on the road, The Liquid Refuses to Ignite sees Dave and his possible alter-ego Dr. Heagney theorize upon, ruminate over and scoff at everything from Kurt Cobain to Kundalini. Hitting out at the modern traveller - the backpack-wearing self-professed outcasts who scour the world for meaning - Dave stumbles upon the epiphany he's been searching for: behind the robes and the rituals of wise men everywhere, they're selling the same thing - the answer to emptiness and need.

About the Author:

Dave Besseling was born and raised in Canada, and after skipping his college graduation ceremony for his first flight overseas, has since visited over 35 countries. He has worked as an English teacher, graphic designer, tattoo designer, visual artist, travel writer and journalist, amongst other even more unsavoury posts. The Liquid Refuses to Ignite is his first book.

Praise for the book:

'In energetic, needle-sharp prose, Besseling unpacks ten years of global wandering, much of it spent in the company of the deeply dubious Dr Heagney, both of them true spiritual heirs to Hunter S. Thompson. This is an addictive, anarchic riff on travel, relationships, and the crowded bazaar of spiritual enlightenment. Richly funny, subversive and surprisingly wise, The Liquid Refuses to Ignite introduces a completely original voice.' - Nilanjana Roy

Source: Press release distribution via India PRwire

Notes to Editor

About Reliance TimeOut:

Reliance TimeOut, the books, music, stationery, toys and gifts store of Reliance Retail is the one stop destination of books, music and stationery enthusiasts. Reliance TimeOut offers a huge range of choice to customers across cities with 1,35,000 Books of every genre including Indian Languages and Academic books, over 65,000 movie and music titles, 21,000 Stationery Items, 8,000 Toys, 19,000 Gifts articles including Fragrances, Watches and Fashion Jewellery. Shoppers can choose from a variety of gifts for as low as Rs. 49/- or more to meet their tastes and requirements. Reliance TimeOut also periodically offers book enthusiasts with the option of interacting with their favourite authors through book reading sessions designed specially for them. These products combined together with services such as the Cafe, Kid's Play Area, Sound Domes, Reading Bar offered in a truly world class environment and with friendly, knowledgeable and energetic staff - has helped the store win the hearts of over 1 million customers. Reliance TimeOut has been extremely active in providing the most exciting and engaging book launch and other events throughout the year. Numerous interactive events with well known Indian and International authors, musicians, dramatists and other celebrities are organized at this one stop destination for books and music lovers. Some of the renowned names who have been associated with Reliance TimeOut are Akshay Kumar, Neil Nitin Mukesh, Rahul Bose, Michael Learns to Rock (MLTR), Biddu, Nandan Nilekani, Sudha Murthy, Fatima Bhutto amongst many others.

About Reliance Retail Limited:

Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates more than 1,300 stores spread across 18 states with over 6.5 million square feet of retail space, serving over 2.5 million customers every week. RRL's loyalty membership program Reliance One has over 9 million members. RRL is a multi-format retailer that operates-

" Reliance Market - a concept for local traders and small businesses " Reliance Fresh - a neighborhood store concept
" Reliance Super- a super mart concept
" Reliance Mart - a hyper market concept
" Delight - a non vegetarian offering
" Reliance Digital - a consumer durables and information technology concept
" iStore by Reliance Digital- an Apple specialty store concept
" Reliance Trends - an apparel specialty concept
" Reliance Footprint -a footwear concept
" Reliance Jewels - a jewellery concept
" Reliance TimeOut- a books, music & entertainment concept
" Reliance Living - a Furniture, Furnishing, Homeware and Home kitchen concept
" Reliance AutoZone - an automotive specialty concept

Reliance Retail is the largest grocery retailer in the country. Reliance Digital, Reliance Trends and Reliance Footprints are the leaders in their respective formats with the largest number of stores.

About Reliance Industries Limited

Reliance Industries Limited (RIL) is India's largest private sector company on all major financial parameters with a turnover of INR 339,792 crore (US$ 66.8 billion), cash profit of INR 31,994 crore (US$ 6.3 billion) and net profit of INR 20,040 crore (US$ 3.9 billion) as of March 31, 2012.

RIL is the first private sector company from India to feature in the Fortune Global 500 list of 'World's Largest Corporations' and ranks 119th amongst the world's Top 200 companies in terms of profits. RIL ranks 68th in the Financial 'Times FT Global 500' list

of the world's largest companies. RIL is ranked amongst the '50 Most Innovative Companies - 2010' in the World in a survey conducted by the US financial publication - Business Week in collaboration with the Boston Consulting Group (BCG). In 2010, BCG also ranked RIL as the second highest 'Sustainable Value Creators' for creating the most shareholder value over the decade in the world.

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Uday Kamath (PR Executive) (L) 080-41498600