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Hitachi Expands its Air Conditioning Business under New Company "Hitachi Air Conditioning Europe SAS"
Hitachi (JCN Newswire)
2012-03-28 Milan, Mar 28, 2012 - ( JCN Newswire ) - Hitachi, Ltd. will establish a new company in Europe to incorporate all activities for air conditioning products, including sales, manufacture and service operations across the European market as of 1 April 2012. The new company will be called "Hitachi Air Conditioning Europe SAS".
Hitachi and Hitachi Appliances, Inc., which operates the air conditioning business in the Hitachi Group, will reorganise the air conditioning business in Europe to strengthen its operation base in this market. This is based on Hitachi's global strategies and is aimed at furthering global growth for the company, which is focusing on its Social Innovation Business.
Previously, Hitachi's air conditioning business operated as two separate entities in Europe with manufacturing based in Barcelona (Hitachi Air Conditioning Products Europe, S.A.), and sales, marketing and other operations run from the central office in Velizy, Paris (Hitachi Europe Ltd.'s Air Conditioning and Refrigeration Group) with additional sales offices covering major European territories. The new Hitachi Air Conditioning Europe company will comprise these different operations under one management and leadership team, providing a very stable platform from which to grow Hitachi's market penetration and share across a wide spectrum of products. Being able to adapt quickly to the needs and requirements of its partners and customers as well as to events, trends and market movements is a key driver behind the new organisation.
Kenichi Munakata, President of the newly formed Hitachi Air Conditioning Europe SAS, stated: "The creation of Hitachi's new company in Europe is proof of the singular vision guiding our air conditioning business globally. For Europe, it represents a considerable investment and highlights our commitment to the European market as a whole. Whilst the operations will not change from a geographical standpoint, this unification of our businesses will deliver further benefits to ultimately leverage the economies of scale and scope that such a change will deliver."
David Oldroyd, Vice President and Managing Director of Hitachi Air Conditioning Europe SAS, said: "Moving to the new business structure will bring great benefits not only for our own organisation, but especially for our partners, distributors and customers. The change will enable Hitachi to be the leading support organisation, strengthening localised product development and production. In order to develop new and exciting products, we are looking forward to strengthening our product development team in Europe."
Hitachi and Hitachi Appliances are conducting similar strategic reorganisations in its Indian and Chinese air conditioning business, pursuing a strategy of globalising its operation through localisation.
AboutHitachi
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2010 (ended March 31, 2011) consolidated revenues totaled 9,315 billion yen ($112.2 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.
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