Johannesburg, South Africa, June 21, 2012 --(PR.com)-- The 4th Annual Customer Retention & Profitability Summit scheduled on 3-4 July, 2012 at Johannesburg- South Africa sets out to address key issues affecting the African telecom industry today. This summit follows the phenomenal success of three annual editions held in Johannesburg in 2009, 2010 and 2011. The focus this time is on customer retention, profitability strategies, and maximising ARPU's for telecom companies. The sponsors include technology pioneers and market leaders including SAS, KPMG, Blake Group and Subex.
The summit shall bring together telecom operators across Africa to discuss strategies and best practices for better customer relationship management (CRM), improved customer experience, customer lifecycle management and optimization, harnessing customer analytics and segmentation whilst achieving full potential of new services like mobile money, VAS and product innovation and data usage. The summit shall witness participation of leading global telecom companies and organizations including Independent Communications Authority of South Africa (ICASA), MTN (South Africa), Vodacom (South Africa), Cell C (South Africa), Altech Autopage Cellular (South Africa), Airtel (Zambia), Idea Cellular (India), Etihad Atheeb Telecom Company (Saudi Arabia), Tanzania Telecommunications Co. Ltd., Airtel Tanzania Limited, MTN (Nigeria), African Broadband Forum, Netone Cellular Private Limited (Zimbabwe), Uganda Telecom and BPeSA.
"The conference enhances peer networking that is helpful in our working places," observed by the Head of Customer Service, Tanzania Telecommunications Co. Ltd after attending last year's annual edition. Retention Manager, Zanzibar Telecommunication Limited stated, "The conference was great and usefully shaped to get more in the future."
With key speakers like William Stucke, Councillor, The Independent Communications Authority of South Africa (ICASA), Megan Ashman, General Manager, Customer Management, MTN (South Africa) and Adrian Robson, Executive Head Division, Customer Acquisition, Vodacom (South Africa) who shall address the summit. The two day conference will include riveting topics such as Call Centre Cost and Quality Management, New services (data, broadband, 3G)- the main revenue movers, Increasing ARPU's through product innovation, VAS, Apps, mobile entertainment, Social Media and Online Marketing and Customer Lifecycle Management.
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