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Yell educates SMEs with series of infographics

Yell's web design team has created a series of infographics, which give insight and advice to small and medium-sized enterprises (SMEs) on digital marketing, to help them generate more customer leads.

Yell's research has revealed a demand amongst small businesses for help and advice in developing their online profile, with up to 200,000 UK SMEs looking to build a new website,[1]. When it comes to consumer opinion, Yell's research also discovered that 80%* trust a business more if it has an online presence,[2].

The easy-to-read infographic series includes six separate stages on how business owners can better market their company more effectively using the internet. The series includes in-depth information on the following marketing areas: Twitter, video marketing, SEO, Google Places, social media and e-commerce.

Independent research conducted by OnePoll and commissioned by Yell, is used in the infographics to highlight the reasons why SMEs should market themselves online and is supported with step-by-step tips from Yell Marketing experts on how to get started.

Each infographic identifies opportunities that SMEs could be missing out on if they do not embrace the online world, such as widening their customer base locally and maximising their website's attractiveness.

The infographic series is available to download from Yell's marketing website now, with an easy to use embed code so it can be hosted and shared socially.

To view the series, visit http://marketing.yell.com/web-design/digital-marketing-infographics.


Notes to editors:

*of the internet users we surveyed
[1] Critical Research, 2010
[2] OnePoll, Feb 2012

OnePoll research
OnePoll surveyed online a nationally representative sample of 1,000 UK adult internet users, between the 14th and 15th February 2012.

About Yell Marketing
Marketing.yell.com, the online marketing resource from Yell, gives free advice and information to small and medium sized businesses on how to market their businesses online. Yell provides web design services and has built more than 32,000 websites for SMEs in the UK (as at 30 September 2011).

About Yell
Yell Group is a leading provider of digital services within the emerging local eMarketplace for consumers and SMEs across its operations in the UK, US, Spain and some countries in Latin America.

Building on its strong presence in the local market through its current digital and print portfolio, Yell is developing a broad range of digital services tailored to the converging needs of SMEs and consumers.

These address both the SMEs' need to grow, transact and be efficient in the digital world, and the consumers' need to connect locally to the goods and services they want, in a way which saves them time and money, and moves their lives forward.

In the year ended 31 March 2011, Yell Group had 1.3 million SME customers.

For more information or a copy of the infographics please contact: yell@propellernet.co.uk or call:
Sophie Coley on 01273 760 969
Eshe Brown on 01273 760 959

Links to infographics

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