|Industry Experts Line Up To Mentor UK’s Brightest Creative Businesses
London, 9 July 2012: Nesta, the UK's innovation foundation, in partnership with PACT, IPA, UKIE and Skillset, today announces the launch of its Creative Business Mentor Network (CBMN), spearheaded by 30 of the creative industry's most successful senior executives.
Respected industry figures such as Patrick McKenna, CEO at Ingenious Media; Charles Wace, CEO, Twofour Group; Tim Bevan, CEO, Working Title Films; Louise Pedersen, Managing Director, All3Media International and Andy Payne, CEO, Appynation are amongst the mentors involved in the CBMN initiative which invites creative businesses to apply to be selected to work with one of the mentors.
The CBMN is designed to help the UK's most exciting creative businesses to realise their potential by matchmaking an expert industry mentor to businesses selected to take part in the programme. It also aims to help creative businesses understand how adopting mentoring can make an impact on their future success.
A pilot project run by Nesta in 2010 found a strong link between business mentoring and future business success with 95% of businesses in the pilot scheme reporting increased confidence. 85% had improved networks and contacts, and profitability was improved for 53% of companies. A strong positive impact was also evident in employment effectiveness, with mentored businesses taking action to make strategic hires, manage workforce performance, balance the mix of permanent and freelance employees and invest in making longer term commitments to key workers.
Jon Kingsbury, Director of Creative Economy Programmes at Nesta said: "Access to the experience and expertise of the industry's top performers on a personal basis is a fantastic catalyst in the development of creative businesses. We believe that mentoring is one of the best ways for creative businesses to acquire the skills and confidence they need to thrive and our aim through this programme is for business mentoring to be adopted more widely across our industry."
Patrick McKenna, CEO, Ingenious Media commented: "The UK has a world-leading cultural and creative industry and the volunteer mentors involved with this programme are very keen to play their part in ensuring the next generation of world-beaters is able to succeed. I am pleased to be involved with the CBMN and alongside my mentoring peers, we look forward to working with the future stars of our industry."
Established creative businesses in the film, TV, advertising, digital media and gaming sectors are invited to apply online for a place on the Nesta scheme at www.nesta.org.uk/cbmn. Thirty 'mentee' businesses will be selected from across the UK to work with one of the CBMN mentors. Over a six to twelve month period the volunteer mentors will work with their mentee business leaders in ten, two-hour sessions with the aim of helping the business to resolve current challenges and set a course towards achieving its aspirations. The closing date for applications is 13th September 2012 at 11:00. The mentors and companies will be matched in September and mentoring will begin in October.
Notes to Editors
The mentoring scheme will be running for two years (with a possibility to extend)
The mentoring will involve ten, two hour sessions over the course of 6 - 12 months as well as networking and in-house support from Nesta.
Applications must be made via our website including a two minute video describing who you are, what you do and why you are interested in mentoring.
Applicants must be available for interviews from the 27th Sept - 5th October 2012.
Applications must be from an established company working within one or more of these sectors:
PLEASE NOTE: If successful, companies will be required to pay a fee of £200 to cover administrative costs.
Best practice for mentoring will be generated from the insights and experiences of the CBNM and published for the benefit of the creative sector
The criteria for companies to enter are:
The mentors taking part are (subject to change):
Alex Connock, Director of new Business, Shine UK
Alex Graham, CEO, Wall to Wall
Alistair Duncan, Founder, Spark44
Andrew Newman, CCO, Objective Productions
Andy De Groose, TBWA
Andy Payne, Founder, Appynation
Ben McOwen Wilson, Director, Youtube
Charles Wace, CEO, Two Four
Debbie Manners, MD, KEO Films
Eleanor Ford, Founder, Likecube
Heather Wright, Executive Producer, Head of Commercials, Aardman
Howard Kiedaisch, CEO, Arts Alliance
Jane Turton, COO, All3Media
Jeremy Silver , Executive Chairman, Semetric
John Varney, MD, Maximum Clarity
Jon Hare, Founder, Sensible Software
Louise Pedersen, MD, ALL3Media International
Mike Hayes , CEO, Sega Europe
Mike Kelly, MD, Northern Alliance Limited
Miles Jacobson , CEO, Sports Interactive & Football Manager
Neil Morris, Endure
Patrick McKenna, CEO, Ingenious Media
Paul Sandler, MD, Objective Productions
Peter Cowley, CEO, Spirit Digital Media
Rob Woodward, CEO, STV
Sarah du Heaume, Founder, Just Media
Steve Macallister, MD, BBC Worldwide
Steve Taylor, CEO, The Neighbourhood
Tim Bevan, Producer, Working Title Films
Tim Bonnet, Chairman, Creston
Nesta is the UK's innovation foundation. We help people and organisations bring great ideas to life. We do this by providing investments and grants and mobilising research, networks and skills. We are an independent charity and our work is enabled by an endowment from the National Lottery.
Nesta Operating Company is a registered charity in England and Wales with a company number 7706036 and charity number 1144091. Registered as a charity in Scotland number SC042833. Registered office: 1 Plough Place, London, EC4A 1DE
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